I found the following statistics in The Journal for Student Ministries this weekend, and thought they were worth sharing. 

(Before you read, I must tell you that the more I read them, the more I felt like a small bit of ice in an ever-growing snowball.  Each stat heaped more evidence of a clutter-filled life upon the previous statistic, and when I finished them, my head hurt from the overwhelming success culture enjoys at garnering the attention of the American teenager.  It’s a little frightening.  And it should be.)


  • TV consumption among teens is up slightly to an average of 11.9 hours a week.
  • Teen boys watch more television than teen girls, averaging about an hour and a half more (13.2 hours a week).
  • For tweens (8 to 1), the average amount of television consumed during a typical week is 12.2 hours, with tween boys watching about 14.5 hours (during the school year).
  • Three of ten guys’ top-five favorites are animated, led by The Family Guy, followed by The Simpsons and South Park.
  • The Office moved up nine slots to the third most popular show among all teen males.
  • Biggest mover for teen girls:  ABC Family’s Greek, which came in tied for eighth.
  • For tween viewers, American Idol is no longer number one; now it’s Hannah Montana.
  • For tween girls, ABC’s Dancing with the Stars moved up four notches to land in the fifth spot.
  • For tween boys, it’s all about SpongeBob and Zack & Cody.  The biggest mover was the ABC comedy The George Lopez Show, which shot up 10 spots to secure the seventh spot.


  • Teens spend 12.5 hours online while tweens spend only 6.4 hours (typical week during school year).
  • Teens have grown tired of MySpace and have moved on to Facebook in the past couple of months.
  • Only a couple of virtual worlds are on tweens’ radars.
  • The top sites tweens visit — Webkinz among both tween boys and tween girls.  Then Neopets, owned by Viacom’s interactive unit, as well as
  • Club Penguin remains in third place for tween girls and dropped from 11th place to 13th place for tween boys since last summer.
  • AddictingGames is fast becoming the top casual gaming site among all youth.

Entertainment and Pop Culture

  • During a typical month teens seen an average of 1.8 movies (in a movie theater).
  • Tweens see an average of 1.3 per month.
  • Tween attendance is consistent with a year ago, while the average number of movies teens see in a typical month has increased slightly from 1.5 movies a year ago.
  • Most appealing movie genres for teens:  Action/Adventure titles, followed by comedies.
  • Tweens prefer comedies, followed by animated features, then action/adventure.
  • For the third straight year, Pirates of the Caribbean star Johnny Depp retains the title as the most popular Hollywood celebrity among teen and tween females.
  • Funny man Adam Sandler is tops among the boys, followed closely by the two Will’s — Smith and Ferrell.
  • The most popular female celebrity among teen girls?  Miley Cyrus, followed by Reese Witherspoon, Keira Knightley, and Amanda Byrnes.
  • The top female celeb among teen boys is Jessica Alba for the second straight year, followed by Miley Cyrus, Ashley Tisdale, and Alicia Keys.

Retail and Shopping

  • During a typical month teens spend an average of $135 across nine product categories.
  • Nearly half of their spending goes towards clothing and accessories.
  • For 16 and 17 year-old teens who have part-time jobs (minimum of 5 hours per week), their spending across the same nine categories jumps sharply to $264 a month, just about double the average among all teens and about 45% higher than the average for all 16 and 17 year-olds.
  • For tweens, it’s all about candy, gum, and games.
  • The most-visited specialty clothing retailer among teen females is Victoria’s Secret, followed closely by Hollister.
  • Teen males visit American Eagle Outfitters more often than any other specialty retailer, followed by Abercrombie & Fitch and Hollister.
  • Old Navy, for both tween boys and girls, remains the most shopped at specialty clothing retailer by a considerable margin.

It’s all a little overwhelming, isn’t it?

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